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WHAT WE, BELGIAN’S, CONSIDER TO BE MARKETING

Pieter Billiau and Pieter Vandenberghe
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Pieter Billiau: Hogeschool West-Vlaanderen, Faculty of Business Management, Bruges, Belgium
Pieter Vandenberghe: Hogeschool West-Vlaanderen, Faculty of Business Management

Revista Tinerilor Economisti (The Young Economists Journal), 2006, vol. 1, issue 6, 54-58

Abstract: As we are foreign students who will be graduating this June in the field of Business management (Marketing) we wanted to share our knowledge and vision with our fellow Romanian students therefore did we write the following article. We consider marketing to be a universal common language and we strongly hope that our view on this matter will enlighten your entrepreneurial spirit.

Keywords: marketing; marketing mix; product life cycle; swot analysis (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2006
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