SOME ASPECTS ABOUT DIRECT MARKETING IN INSURANCE

Narcis Mitu

Revista Tinerilor Economisti (The Young Economists Journal), 2007, vol. 1, issue 7, 27-30

Abstract: Insurance is the greatest fortification which our species has formulated. Since its emergence, insurance has captured every aspect of human life to health disorders, from multi-million dollar projects to building properties, from houses to household articles, from computer systems to automobiles to jewelry; the list is infinite… . Notwithstanding, insurance selling is easier said than done. In the face of all merits, the insurance agents find it increasingly difficult to put it on the market. This is where the need for an aggressive marketing approach comes into play. There are different procedures; one palpable formula is “Direct Marketing”. Few years ago, there was the rush to telemarketing, and then came the rush to the Internet. Now marketers realize that all of these – telephone, mail, Internet, e-mail – the so-called “new media”, are simply alternative channels that enable direct contact with a customer.

Keywords: insurance; direct marketing; e-mail marketing; database; insurers (search for similar items in EconPapers)
JEL-codes: G22 M31 (search for similar items in EconPapers)
Date: 2007
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