PERSONAL VERSUS MASS COMMUNICATION

Girboveanu Sorina
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Girboveanu Sorina: University of Craiova Faculty of Economy and Business Administration Craiova, Romania

Revista Tinerilor Economisti (The Young Economists Journal), 2007, vol. 1, issue 8, 105-110

Abstract: From the comparison of the various aspects of advertising and personal selling, it can be seen that personal selling is a more effective and powerful communication tool than advertising, but advertising is more time and cost efficient than personal selling. Thus advertising and personal selling are tools at the disposal of a marketer and subjects to a firm’s overall objectives.

Keywords: advertising; personal selling; communication; tool. (search for similar items in EconPapers)
JEL-codes: M00 M37 (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:aio:rteyej:v:1:y:2007:i:8:p:105-110

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