THE PRESS RELEASE – THE MEDIA INSTRUMENT FOR INCREASING COMPETITIVENESS

Alina Catanet and Cătălina Radu
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Alina Catanet: Media University Faculty of Management of Affairs Bucharest, Romania

Revista Tinerilor Economisti (The Young Economists Journal), 2007, vol. 1, issue 8, 111-114

Abstract: More and more companies use press releases to promote a new product or service or to announce a big project which can increase their competitiveness. Through this cheap instrument the actual organizations maintain themselves continuously active in the eyes of target groups. Writing good quality press releases requires experience and skill and knowing and respecting of some important rules.

Keywords: competitiveness; marketing media; press release; advertising; communication; public relations. (search for similar items in EconPapers)
JEL-codes: M00 M37 (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:aio:rteyej:v:1:y:2007:i:8:p:111-114

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