The role of market research information in corporate decision making

Csilla Máthé
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Csilla Máthé: The Nielsen Company, Budapest, Hungary

Revista Tinerilor Economisti (The Young Economists Journal), 2008, vol. 1, issue 11, 43-46

Abstract: This paper aims at understanding the role of market research information in the corporate decision making process concerning marketing decisions (4Ps). Information is an asset and resource that is essential for decision-makers so that they can define the company’s short and long term goals, execute and evaluate them. The whole process can be supported by customized research and retail measurement results.

Keywords: marketing; research; information; decision making; strategy (search for similar items in EconPapers)
JEL-codes: M00 M3 (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:aio:rteyej:v:1:y:2008:i:11:p:43-46

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