MARKETING EVOLUTION: E-MARKETING - QUALITATIVE AND QUANTITATIVE RESEARCH TECHNIQUES

Assoc. Prof. Ph.D Ciora Liviu Ion, Assoc. Prof. Ph.D Popa Sorin and Lect. Ph.D. Buligiu Ion
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Assoc. Prof. Ph.D Ciora Liviu Ion: University of Craiova Faculty of Economics and Business Administration Craiova, Romania
Assoc. Prof. Ph.D Popa Sorin: University of Craiova Faculty of Economics and Business Administration Craiova, Romania
Lect. Ph.D. Buligiu Ion: University of Craiova Faculty of Economics and Business Administration Craiova, Romania

Revista Tinerilor Economisti (The Young Economists Journal), 2009, vol. 1, issue 13, 144-153

Abstract: E-marketing is a generally accepted concept, due to its advantages compared to other marketing mechanisms: it is faster, more efficient, more intelligent and less expensive. The option for e-marketing is also enforced by its flexibility with which it addresses potential clients. Moreover, e-marketing is the environment which leads to quick results, allowing complex calculus in order to analyze request and market evolution as pertinent as possible. Access to new market segments and gaining the existing clients’ trust and loyalty through the products’ quality and price is mostly due to the e-marketing campaigns.

Keywords: e-marketing; market research; Internet; e-marketing campaigns (search for similar items in EconPapers)
JEL-codes: M15 M31 (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:aio:rteyej:v:1:y:2009:i:13:p:144-153

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