IMPACT OF CULTURE ON GLOBAL MARKETING

Monica Cojocaru Ph.D Student
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Monica Cojocaru Ph.D Student: University of Craiova Faculty of Economics and Business Administration Craiova, Romania

Revista Tinerilor Economisti (The Young Economists Journal), 2010, vol. 1, issue 15S, 53-58

Abstract: This paper analysis the international marketing activities under the influence of cultural environments on different markets. The marketing mix concerning product, distribution and communication policy is expanding its significance where cultural values are involved. As methodological approach we analyzed each marketing policy taking into account the cultural variable that mostly affect their meaning.

Keywords: culture; global marketing; marketing - mix (search for similar items in EconPapers)
JEL-codes: M16 M30 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:aio:rteyej:v:1:y:2010:i:15s:p:53-58

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