BUSINESS INTELLIGENCE TOOLS FOR IMPROVE SALES AND PROFITABILITY

Luminiþa ªerbãnescu
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Luminiþa ªerbãnescu: University of Piteºti Faculty of Economics, Piteºti, Romania

Revista Tinerilor Economisti (The Young Economists Journal), 2011, vol. 1, issue 16, 188-195

Abstract: Business intelligence (BI) is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions. BI applications include the activities of decision support systems, query and reporting, online analytical processing (OLAP), statistical analysis, forecasting and data mining. In this article, I will present a BI solution, implemented through QlikView Application, thanks to which it is possible to monitor the company sales (by establishing the performance pointers).

Keywords: business intelligence; QlickView; management; sales analyses; reports; statistics (search for similar items in EconPapers)
JEL-codes: M15 M21 (search for similar items in EconPapers)
Date: 2011
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