 ASPECTS REGARDING THE MARKETING ENVIRONMENT OF RETAILERSRevista Tinerilor Economisti (The Young Economists Journal), 2011, vol. 1, issue 16, 63-74 Abstract: The marketing environment in which producers or retailers act consists of the totality of factors and forces that come under the immediate control of a production or retail company and that influence the maintenance or development of profitable relationships with customers [Balaure, 2002, p.76]. It also represents the grouping of actors and of external forces of a company capable of influencing the way in which it develops and maintains satisfactory exchanges with the target market [Kotler, Keller, Bliemel, 2007, p.189]. The necessity of knowing and proper understanding the business environment arises from the perspective of two fundamental issues, namely it [Pop, Dumitru, 2001, p.73] allows a company to be able to harness the raised opportunities and also to avoid certain dangers of a random, indeterminate or antagonistic market. Keywords: retailers; marketing environment; business activities; competition; market development (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:aio:rteyej:v:1:y:2011:i:16:p:63-74 Access Statistics for this article Revista Tinerilor Economisti (The Young Economists Journal) is currently edited by Ionascu Costel More articles in Revista Tinerilor Economisti (The Young Economists Journal) from University of Craiova, Faculty of Economics and Business Administration Contact information at EDIRC. |
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