THE IMPORTANCE OF COMMUNICATION IN ORGANIZATIONAL CHANGE PROCESS

Ramona Petrescu
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Ramona Petrescu: University of Craiova Faculty of Economics and Business Administration Craiova, Romania

Revista Tinerilor Economisti (The Young Economists Journal), 2011, vol. 1, issue 16, 81-84

Abstract: Change is one of the "constants" of our world, and is universal; in fact is a natural process. Therefore, the change might be seen as a necessity, and moreover, as a process with potential of adaptation and development for each person, organization, society, and one of the most important factors that differentiate a well implemented change and a bad implemented change are quality, quantity and adequacy of disclosure made.

Keywords: communication; change; change process; resistance to change; change management (search for similar items in EconPapers)
JEL-codes: M21 O33 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:aio:rteyej:v:1:y:2011:i:16:p:81-84

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