CHARACTERISTIC FEATURES OF THE MARKETING IN THE ACCOUNTING PROFESSION

Ph.D. Lect. Steliana Busuioceanu
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Ph.D. Lect. Steliana Busuioceanu: “Transilvania” University of Brasov Faculty of Economic Sciences and Business Administration, Brasov, Romania

Revista Tinerilor Economisti (The Young Economists Journal), 2013, vol. 1, issue 21, 65-74

Abstract: We live in an environment which offers numerous options and alternatives, but, despite this, as customers, we often feel we do not have the necessary tools and information to make the best choice. Furthermore, the alternatives we opt for and the satisfaction we have as a consequence are determined to a great extent by the comparisons we make with our past experiences, expectations and current situation. At the other side of the spectrum, as suppliers, we need to catch the attention of the potential customer, both by means of the promotion methods used, as well as by the quality of the services/ products offered. From this perspective, the field of accounting holds a special place due to its characteristics, the promotion of services being made in accordance with a series of fundamental principles.

Keywords: accounting profession; marketing in accounting; price of accounting services; CECCAR; choosing an accounting office (search for similar items in EconPapers)
JEL-codes: M31 M41 (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

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