 EVALUATION OF CUSTOMERS’ BANK PERCEPTION IN TERMS OF FINANCIAL GROWTH*PhD Assist. Prof. Dr. Ercan ÖZEN
Revista Tinerilor Economisti (The Young Economists Journal), 2014, vol. 1, issue 22, 177-196 Abstract: Aim of the paper is to measure the customers’’ level of perception of banks being one of the important parts of financial system and to reveal variables defining the level of perception. Within this aim, questionnaire technique was used as research method. Data from 368 population were used in centre of Usak. It has been found out banks have important place in customers’ life, sense of trust is a determining factor in bank choices, costs for banking services are seen high, and the level of loyalty against banks is at mid-level. According to results; some variables such as age, income and occupation lead to perception level of customers. It is possible for banks to use results in defining their policies. Thanks to them; banks can reach more audiences at national level, make many transactions in large quantity. Thus, they contribute to economic growth depending on accumulation of national savings. Keywords: Finance; Banking; Customer Perceptions; Economic Growth (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:aio:rteyej:v:1:y:2014:i:22:p:177-196 Access Statistics for this article Revista Tinerilor Economisti (The Young Economists Journal) is currently edited by Ionascu Costel More articles in Revista Tinerilor Economisti (The Young Economists Journal) from University of Craiova, Faculty of Economics and Business Administration Contact information at EDIRC. |
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