The Impact of Technology on Business in the United Arab Emirates: A Technology Acceptance Model Perspective

Saira Saira, Sheeraz Ali and Callistus D. Odeh

Journal of Applied Economic Research, 2025, vol. 24, issue 2, 462-490

Abstract: The rapid embracement of technology in business operations within the United Arab Emirates (UAE) highlights the growing need to understand the determinants of technology adoption. As companies continue to mechanize their processes, it is more critical to explore how employees perceive and utilize these technological systems. The current study examined the impact of technology on UAE companies according to the Technology Acceptance Model (TAM), a widely applied conceptual model for user acceptance. The main objectives were to quantify the influence of perceived usefulness (PU), perceived ease of use (PEU), and attitude towards the system (ATT) on actual system use (ASU). The study postulated that PU and PEU positively influence ASU, whereas ATT's influence can be contingent upon the situation. A quantitative survey was conducted among 100 UAE employees representing various industries through a standardized questionnaire. Data analysis was carried out using SPSS and Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicated PEU to be the strongest predictor of ASU (β = 0.781, p

Keywords: perceived usefulness (PU); perceived ease of use (PEU); attitude towards the system (ATT); Technology Acceptance Model (TAM); digital transformation; UAE businesses (search for similar items in EconPapers)
JEL-codes: C83 M15 O33 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:aiy:jnjaer:v:24:y:2025:i:2:p:462-490

DOI: 10.15826/vestnik.2025.24.2.016

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