Explore Factors Affecting Domestic Tourists' Choice of Spiritual Destination in Nghe an, Vietnam

Quang Thang Dao () and Hoang Van Thi Thuy ()

Asian Business Research Journal, 2025, vol. 10, issue 6, 1-8

Abstract: Nghe An, Vietnam has nearly 2,500 historical and cultural relics, stretching from the sea to the high mountains, not only rich in artistic and architectural value, but also rich in history and culture. Spiritual tourism destinations (DLTL) in Nghe An have been attracting domestic and foreign tourists, satisfying the need to explore and find a place of spiritual peace. To explore the factors that influence the decision to choose a tourism destination in Nghe An recently, the research team, through a survey of 400 tourists, has shown that there are 7 groups of factors that influence the decision to choose. tourism destination, including: Destination Image (DD), Destination promotion activities ( QB), Reference group (TK), spiritual Attitude (TDTL), Discovery motivation (DCKP), Spiritual motivation (DCTL). Exploring these factors helped tourism businesses clearly identify the name and impact of factors that influence on domestic tourists’ decision to choose a spiritual destination in Nghe An. The proposed feasible solutions in this article could help businesses supplement and adjust destination promotion policies in the next period.

Keywords: Factors influencing destination choice; Factors influencing spiritual destination choice; Spiritual tourism in Nghe An; Spiritual tourism. (search for similar items in EconPapers)
Date: 2025
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