The Impact of Digital Financial Literacy on Fintech Adoption among Students in Hanoi

Dinh The Hung (), Tran Nguyen Nhat Nam () and Tran Vu Hoang Nam ()

Asian Business Research Journal, 2025, vol. 10, issue 6, 21-27

Abstract: This paper aims to investigate the impact of digital financial literacy on the adoption of financial technology (Fintech) among secondary and tertiary students in Hanoi, Vietnam. Integrating theoretical frameworks such as Unified Theory of Acceptance and Use of Technology (UTAUT2) and the Theory of Planned Behavior (TPB), this study explores the influence of various factors - including performance expectancy, risk perception, subjective norms, perceived behavioral control, convenience, security, personal motivation, financial attitude, and financial behavior - on the intention and actual use of Fintech. Based on empirical findings, the authors propose recommendations to enhance digital financial literacy among students, highlighting its pivotal role in expanding access to and adoption of modern financial services.

Keywords: Digital financial literacy; Financial literacy; Fintech; Perceived behavioral control; Subjective norm. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ajn:abrjou:v:10:y:2025:i:6:p:21-27:id:471

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