Analysis of Digital Transformation in the Iron and Steel Industry: A Case Study of B Steel Zhanjiang

Xin Tong Zhong (), Qiu Yue Wang (), Xiao Li Yan (), Meng Jie Zhao () and An-Shin Shia ()

Asian Business Research Journal, 2025, vol. 10, issue 8, 1-10

Abstract: In the context of rapid technological advancement, digital transformation has become central to industrial upgrading. This study examines the practices and challenges of digital transformation in the iron and steel industry, using B Steel Zhanjiang Iron & Steel (B Steel) as a case study. By leveraging technologies such as big data and artificial intelligence, B Steel has reshaped its business processes, achieving bidirectional integration between operations and data. Since 2016, B Steel has launched the "Baocloud" platform and established the "Smart Engineering" system to drive comprehensive digital transformation, though the process has encountered significant challenges. Utilizing analytical tools such as fishbone diagrams, this paper conducts an in-depth analysis of mid-to-late-stage issues in B Steel's digital transformation and proposes targeted solutions. The findings aim to provide empirical and theoretical support for digital transformation in the steel industry, promoting its sustainable development.

Keywords: Baosteel Zhanjiang (B Steel); Case study; Digital transformation; Solutions. (search for similar items in EconPapers)
Date: 2025
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