A study on the determinants of consumer purchase intention on electric vehicles

Christian Wiradendi Wolor (), Wong Chee Hoo (), Yap Wai Hong (), Mohd Rushidi Mohd Amin () and Chee How Liau ()

Edelweiss Applied Science and Technology, 2024, vol. 8, issue 6, 1790-1804

Abstract: The purpose of this research was to examine the variables that influence customer purchase intentions for electric vehicles (EVs), with a focus on electric cars in Malaysia. Four independent factors, namely social media, Perceived Usefulness, Subjective Norm, and Government Policy were examined to determine their impact on customer purchase intention. The study used a descriptive correlation design where respondents completing a questionnaire provided via Google Forms using a 5-point Likert scale. The Theory of Planned Behaviour (TPB) serves as the underpinning foundation for this research. The convenience sampling technique was used in collecting responses from 385 samples. The data collected is analysed using SPSS Version 29 including descriptive and inferential statistics. The findings seek to fill the knowledge gaps in Malaysian consumers' EV purchasing intentions and what are the influential variables. Findings provide policymakers and industry stakeholders with more information into the way to successfully plan and promote EV adoption in Malaysia's automotive sector.

Keywords: Consumer behaviour; Electric vehicles; Electric car; Purchase intention; Theory of planned behaviour. (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ajp:edwast:v:8:y:2024:i:6:p:1790-1804:id:2343

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