Exploratory factor of green entrepreneurial intention towards sustainable startup operation

Mohammed Hariri Bakri (), Kesi Widjajanti (), Nurulizwa Abdul Rashid (), Samer Ali Al Shami (), Eviatiwi Kusumaningtyas Sugiyanto (), Mohamad Idham Md Razak (), Ahmad Mujahid Mat Rasid () and Albert Feisal@Muhd Feisal Bin Ismail ()

Edelweiss Applied Science and Technology, 2024, vol. 8, issue 6, 3495-3510

Abstract: This study tries to identify the factors influencing sustainability in green entreperenurial start-up. Thus, the goal of the research was to recognize the factors influencing sustainability in green entreperenurial start-up., use the Theory Planned Behaviour approach to analyze the interrelationship among these factors and develop conceptual startup green entreperenurial framework using Structural Equation Modeling. As a result, this goal will assist start-up industry managers and practitioners in better understanding the interactions of enablers and identifying critical enablers that influence the sustainability in green entreperenurial start-up. A knowledge gap exists in how startups, especially in developing economies with less institutional support, can navigate sustainability challenges. There's a clear need for detailed empirical research to explore into these issues. In research methodology side It also emphasizes the importance of ensuring research validity through methods like AMOS-SEM for robustness checks in the models. The researcher could intgrate other theory to measure sustainable business acceptance. Previously the study focusses on sustainability in start-up operations 4.0 but the researcher extends the research on Green entrepreneurial Intention toward Sustainable Startup operations.

Keywords: Green entrepreneurial; Startup; Sustainable. (search for similar items in EconPapers)
Date: 2024
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