The influence of digital literacy on entrepreneurial innovation in the program for growing young agricultural entrepreneurs (PWMP) at the polytechnic of agricultural development Medan

Yuliana Kansrini (), Zulkarnain Lubis Lubis (), Ihsan Effendi () and Puji Wahyu Mulyani ()

Edelweiss Applied Science and Technology, 2024, vol. 8, issue 6, 8189-8195

Abstract: One of the breakthroughs made by the Ministry of Agriculture to realize the creation of agricultural millennial entrepreneurs in agricultural Vocational Higher Education is through the Program for Growing Young Agricultural Entrepreneurs (PWMP). The implementation of the PWMP Program is carried out, among others, by the Agricultural Development Polytechnic (Polbangtan) Medan in North Sumatra Province. The PWMP Program target groups are still not achieving business success, based on information from the field, due to various internal factors such as personality, self-efficacy, intention, ability to create innovations, ability to manage digital literacy-based markets, and external factors, namely the entrepreneurial ecosystem. This study aims to determine and analyze the digital literacy skills and ability to innovate among entrepreneurs in the PWMP Program at Polbangtan Medan. In addition, this study analyzes the effect of digital literacy skills on the ability to innovate among entrepreneurs. This research uses a quantitative descriptive method. The population consists of PWMP Program participants from Polbangtan Medan alumni from 2021-2023, with a saturated sample of 60 respondents. The data collection technique involved administering a questionnaire measured using a Likert scale. Data analysis was conducted using the SPSS application through a Linear Regression Test with the Hayes Process. The results showed that the digital literacy skills of entrepreneurs were in the medium category (61.06%). The ability to innovate among entrepreneurs is still relatively low (41.81%). The results of the linear regression test using the Hayes process showed that there is a significant influence of digital literacy skills on the ability to innovate among entrepreneurs in the PWMP Program at Polbangtan Medan.

Keywords: Agriculture; Entrepreneur; PWMP; Polbangtan Medan. (search for similar items in EconPapers)
Date: 2024
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