Dynamic marketing capability as mediator between resources and SMEs performance

Dewa Nyoman Benni Kusyana (), I Gusti Ayu Ketut Giantari (), I Putu Gde Sukaatmadja () and Ni Wayan Ekawati ()

Edelweiss Applied Science and Technology, 2025, vol. 9, issue 1, 1182-1196

Abstract: This research investigates the effect of entrepreneruial orientation (EO) and knowledge management (KM) on business performance, directly and mediated by dynamic marketing capability (DMC). This study involved 235 SME entrepreneurs in the fashion sector in Bali Province. The respondents were given a questionnaire consisting of 47 statement items. Model and hypothesis testing was carried out using PLS-SEM. The research results show that the direct relationship between EO, KM, DMC, and BP is positive and significant. Further, it was found that DMC consisting of proactive market orientation and value innovation mediate the influence of entrepreneruial orientation and knowledge management on business performance. The mediation test results show that value innovation consistently plays a more significant role in mediating than proactive market orientation.. Theoretically, this research contributes to the theoretical framework by introducing DMC as a mediating variable under the dynamic capability view. Apart from that, this research contributes theoretically by proving that RBV is still relevant today and is needed to launch company capabilities. This research provides a practical contribution to SMEs, namely the importance of acting dynamically by reconfiguring resources to face changes in the business environment.

Keywords: Business Performance; Dynamic Marketing Capability; Entrepreneruial Orientation; Knowledge management. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://learning-gate.com/index.php/2576-8484/article/view/4372/1680 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ajp:edwast:v:9:y:2025:i:1:p:1182-1196:id:4372

Access Statistics for this article

More articles in Edelweiss Applied Science and Technology from Learning Gate
Bibliographic data for series maintained by Melissa Fernandes ().