Developing framework for using social media in business organizations

Gamal Kassem () and Evan Asfoura ()

Edelweiss Applied Science and Technology, 2025, vol. 9, issue 4, 1361-1376

Abstract: This study develops a comprehensive framework for integrating social media into business organizations, addressing gaps in existing literature. By conducting an extensive literature review and employing the Technology-Organization-Environment (TOE) framework, the research identifies key factors influencing the adoption of social media across various organizational departments. The proposed framework outlines a step-by-step approach to implement social media effectively, incorporating elements such as planning, platform selection, target audience identification, and relationship building. The methodology includes a Delphi-oriented approach validated by expert interviews, revealing insights into practical applications and highlighting the role of social media in innovation, marketing, recruitment, product development, and sales. The findings emphasize the necessity of a standardized framework to maximize the strategic benefits of social media, offering practical guidance for organizations aiming to enhance their operational efficiency and customer engagement through social platforms.

Keywords: Delphi; Framework; Social media; Technology-organization-environment. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://learning-gate.com/index.php/2576-8484/article/view/6274/2243 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ajp:edwast:v:9:y:2025:i:4:p:1361-1376:id:6274

Access Statistics for this article

More articles in Edelweiss Applied Science and Technology from Learning Gate
Bibliographic data for series maintained by Melissa Fernandes ().