The impact of Chinese virtual digital humans on international new media platforms

Xiao Hu () and Somdech Rungsrisawat ()

Edelweiss Applied Science and Technology, 2025, vol. 9, issue 6, 302-319

Abstract: This study examines the influence of Chinese virtual digital humans (VDHs) on overseas new media platforms, addressing how their design characteristics, cultural representation, and communication strategies shape global engagement. Through a mixed-methods approach combining surveys (N=278), exploratory factor analysis, and in-depth interviews (n=25), we identify key drivers of VDH dissemination and audience perceptions. Quantitative results reveal that cultural authenticity and cross-cultural strategies significantly enhance engagement, while qualitative data uncovers a paradox of cultural appeal: audiences simultaneously value yet distrust mediated cultural representations. Findings demonstrate that emotional resonance and interactive potential outweigh hyper-realistic design in driving sustained engagement, challenging prevailing industry practices. The study contributes novel insights by proposing a dual-axis model of digital cultural diplomacy (cultural authenticity × strategic adaptability) and revealing audience agency in hybridizing cultural meanings. Practical implications include prioritizing narrative depth over visual fidelity and establishing ethical guidelines for AI-mediated cultural representation. This research advances theoretical frameworks in digital globalization while offering actionable strategies for creators deploying VDHs in cross-cultural contexts.

Keywords: Cross-cultural communication; Cultural diplomacy; Digital globalization; Mixed-methods research; Virtual digital humans. (search for similar items in EconPapers)
Date: 2025
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