The theory of planned behavior: Factors influencing the consumption intentions of Chinese international students

Xiang LinPeng (), Cai Xuan (), Li Jun () and Rosman Bin Karim ()

Edelweiss Applied Science and Technology, 2025, vol. 9, issue 8, 382-405

Abstract: With the rapid economic development and increasing income levels among residents, China has become the world's largest source of international students, and the demand for studying abroad remains strong. Although the employment advantages of overseas university degrees are no longer as significant, and cross-border study abroad involves numerous risks, the scale of studying abroad has continued to grow substantially in recent years. Based on the theory of planned behavior, this study focuses on Chinese international students as its research subjects. It examines the influence of three key factors—subjective norms, perceived behavioral control, and behavioral intentions—on the consumption intentions of international students. It also employs a questionnaire survey method for empirical research. The results indicate that subjective norms, perceived behavioral control, and behavioral attitudes of Chinese international students have a significant positive impact on their consumption intentions. Additionally, behavioral attitudes serve as a mediating factor between subjective norms and consumption intentions, as well as between perceived behavioral control and consumption intentions. Based on these findings, the study proposes relevant recommendations across three levels: national policy, enterprise support, and student perspectives, to provide guidance for Chinese international students' decisions regarding studying abroad.

Keywords: Chinese international students; Consumption intentions; Theory of planned behavior. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://learning-gate.com/index.php/2576-8484/article/view/9310/3071 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ajp:edwast:v:9:y:2025:i:8:p:382-405:id:9310

Access Statistics for this article

More articles in Edelweiss Applied Science and Technology from Learning Gate
Bibliographic data for series maintained by Melissa Fernandes ().