Effects of moving experience practice on operating performance of a resort hotel

Jen-Son Cheng () and Hui-Yao Lin ()
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Jen-Son Cheng: National Chi Nan University, Department of Leisure Studies and Tourism Management, 1 University Road Puli, Nantou Hsien Taiwan, R.O.C.
Hui-Yao Lin: National Chi Nan University Department of International Business Studies 1 University Road Puli, Nantou Hsien Taiwan, R.O.C.

Acta Oeconomica, 2014, vol. 64, issue supplement2, 1-12

Abstract: Tourism industry offers citizens travel services as well as provides employment opportunities and makes foreign exchange. Tourism industry for the global is similar to the economic development in a single country. Apparently, it plays a critical role in the future. With on-site questionnaire distribution and collection, customers of Caesar Park Hotel are sampled for the investigation. A total of 360 copies of questionnaires were distributed, and 257 valid copies were retrieved, with the retrieval rate of 71%. Each retrieved copy stands for a valid sample. SPSS is utilized for the data analysis and hypothesis test. The research results are concluded as below. 1. Moving Experience reveals partially positive effects on Efficiency in Operating Performance. 2. Moving Experience appears to have significantly positive effects on Growth in Operating Performance. 3. Moving Experience presents remarkably positive effects on Profitability in Operating Performance. 4. Population attributes show effects on the correlations between Moving Experience and Operating Performance.

Keywords: Moving Experience; Operating Performance; resort hotel (search for similar items in EconPapers)
Date: 2014
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