Research on Exploring the Formation Factors of Youth Entrepreneurship Satisfaction and Behavior Intention

Liu Feng () and Song Xiao-Ting ()
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Liu Feng: School of Public Affairs & Law, Southwest Jiaotong University, Chengdu, Sichuan 610031, China
Song Xiao-Ting: School of Public Affairs & Law, Southwest Jiaotong University, Chengdu, Sichuan 610031, China

Acta Oeconomica, 2015, vol. 65, issue supplement2, 279-293

Abstract: This research established the youth entrepreneur satisfaction forming path and behavior intention model on the base of classical customer satisfaction index model, and took the 172 youth entrepreneurs as research object, who have been supported by China Youth Entrepreneurship Program (YBC) Mianyang Office since 2007. This study applies factor analysis and structural equation model to reveal the satisfaction formation mechanism which affects by the youth entrepreneurs expectations, guidance quality and guidance value perception, as well as the entrepreneurs’ subsequent behavior affected by the satisfaction. The results show that the mentor image has significantly positive effect on the youth entrepreneur expectation. The latter affects the satisfaction through the guidance quality perception to exert influence on the youth’s guidance value perception; youth entrepreneur expectation, guidance value perception and guidance quality perception have positive effects on satisfaction. As for the youth entrepreneurs’ behavioral intention, the youth’s satisfaction had significantly negative effects on their complaint and significantly positive effects on their loyalty. In addition, there were significantly negative effects between the youth entrepreneurs’ complaint and loyalty.

Keywords: youth entrepreneur; entrepreneurship mentors; satisfaction model; behavioral intention (search for similar items in EconPapers)
Date: 2015
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