Journal of Business and Management Studies

2019 - 2026

From Al-Kindi Center for Research and Development
Bibliographic data for series maintained by Al-Kindi Center for Research and Development ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 4, issue 4, 2022

Impact of Artificial Intelligence on Business and Society pp. 01-06

Claire Chan and Douglas Petrikat

The Effect of the Credit Shock on the Capital Adequacy of Iraqi Private Banks pp. 07-36

Muayad Abdul Wahid Najm Al-Salih and Zahraa Ahmed Al-Noa’imee

Testing the Relationship Between Financial Fragility and Financial Recovery Using Causality (Granger): An Analytical Study of a Sample of Commercial Banks Listed in the Iraq Stock Exchange pp. 37-53

Fareeq Mahmood Saeed Al-Ramli and Mayada Salah-Addin Taj-Addin

Be Wary of Rich Manipulators: Differences in the Performance of Different Corporate Structures in the Face of Hostile Takeovers pp. 54-60

Lingkai Kong, Yunxin Chang and Kenichiro Soyano

Measuring Financial Strength Using the Profitability Index and its Impact on Achieving Financial Soundness: An Analytical Study of Several Iraqi Private Commercial Banks pp. 61-73

Jamal Hadash Mohammed, Lina Tariq Ali and Luay Ali Mhmood

Measuring the Impact of Liquidity, Profitability and Volume on Financial Performance: An Analytical Study of a Sample of Industrial Companies Listed in the Iraq Stock Exchange pp. 74-81

Sura Dhaygham Hazim, Mutasim Abbas Turke, Ibrahim Khalil Ibrahim and Hussain Elttayef Hamad

The Role of Discipline and Internal Supervision on the Work Achievement of Employees at the Regional Inspectorate of Kutai Barat Regency pp. 82-91

Iham Iham, Ida Bagus Made Agung Dwijatenaya and Yonatan Palinggi

Analysis of Big Data Utilization in Technology Companies (Gojek Case Study: PT GoTo Gojek Tokopedia Tbk) pp. 92-96

Usanto S

Analysis of Community Satisfaction Kutai Barat on Quality of Service University of Kutai Kartanegara Tenggarong pp. 97-105

Rewina Rewina, Ida Bagus Made Agung Dwijatenaya and Musmuliadi Musmuliadi

Analysis of Factors Influencing the Employee’s Spirit: A Case Study of The Health Office of Kutai Barat District pp. 106-113

Kristiana Kristiana, Ida Bagus Made Agung Dwijatenaya and Agustinus Djiu

Analysis of the Effect of Work Discipline, Organizational Climate, Work Ethos, and Leadership on the Employee’s Performance at Barong Tongkok Office, Kutai Barat Regency pp. 114-119

Henokh Henokh, Ida Bagus Made Agung Dwijatenaya and Musmuliadi Musmuliadi

Consumer’s Perceptions of Service Quality in Surakarta’s Bus Terminal during New Normal Era pp. 120-132

Nurdhina Arifa and Muhammad Sholahuddin

Monetary Policy and its Role in Attracting Foreign Direct Investment: A Study in the Iraqi Economy for the Period (2004-2018) pp. 133-148

Anas Dheyab Salim

Development of a Conceptual Framework for Relationships between Social Media Marketing and Intentions to Stay at Five-Star Hotels pp. 137-150

Nyoman Indah Kusuma Dewi, Gede Pradiva Adiningrat, I Wayan Wirga, Upayana Wiguna Eka Saputra and Ni Wayan Sukartini

Measuring and Analyzing Cash Flow Indicators and their Impact on the Financial Decisions of the industrial Sector in Iraq: A Study of a Sample of Companies Listed on the Iraq Stock Exchange pp. 149-161

Khaled Abdullah Khaddar Al-Taie and Doaa Noman Mohammed Al-Husseini

Proactiveness, Innovativeness and Risk-Taking Propensity: Its Implications on Sales Growth Performance of Micro-Businesses pp. 151-160

Mark Anthony Pelegrin, Ruben Nayve, Jr and Rommel Mansueto

Revisiting the Entrepreneurial State Argument: A Malaysian Perspective pp. 161-169

Kishenjeet Nelson Dhillon

The Role of Information Overload on Consumers’ Online Shopping Behavior pp. 162-178

Gideon Appiah Kusi, Mst Zannatul Azmira Rumki, Fiona Hammond Quarcoo, Esther Otchere and and Guanhui Fu

Overcoming Remote Leadership Challenges: Lessons Learned from Covid-19 pp. 170-183

Daniel Gandrita, Ana Gandrita and David Pascoal Rosado

Determinants of Macroeconomics in Jordanian Islamic Banks pp. 179-186

Zaid Muayad Basheer, Omer Abdulrahman Jadaan and Hayder Dhahir Mohammed

Do Artificial Intelligence and Digital Marketing Impact Purchase Intention Mediated by Perceived Value? pp. 184-196

Riza Aura Febriani, Muhammad Sholahuddin, Rini Kuswati and Soepatini

The Impact of Innovation on the Global Manufacturing: Selected Sample for 2012-2019 pp. 187-194

Mohammed Ahmed Mohammed and Nidaa Dakhil Jebur

Using a Fuzzy Genetic Algorithm for Solving Transportation Logistics Problems pp. 195-211

Osama Emam, Riham Mohamed Younis Haggag and Nanees Nabil

The Impact of e-WOM and Celebrity Endorser on Purchase Intention Mediated by Brand Image: A Study on Halal Cosmetic Products pp. 197-210

Astri Indriana, Muhammad Sholahuddin, Rini Kuswati and Soepatini

Perception of Partnership among Freight Forwarder Companies in Supporting SDGs for the Sustainability of the Logistics System in Indonesia during the Covid 19 pp. 211-217

Riandhita Eri Werdani, Nurul Imani, Stacia Mege, Suwandi, Ari Heryanto and Farah ula Nida

The Effect of Spiritual Marketing and Entrepreneurial Orientation on Determining Sustainable Competitive Advantage: A Case Study of Soliko Kale Company pp. 212-223

Khosrow Hajizadeh and Amir Kazemi

The Causes and Effects of High Commodity Prices in Uganda Giving Solutions on how to Overcome Them pp. 218-230

Francis Muhire and Judith Nakirijja

India’s Ascent to a Global Leadership: KPO as a Case in Point pp. 224-230

Mohit Ganesh Gupta

Islamic Fiqh Views on E-Commerce pp. 231-136

Nahlah, Mukhtar Lutfi, Mukhtar Lutfi and Nasrullah Bin Sapa

The Role of Social Technologies in Enhancing Organizational Ingenuity: A Survey Study in Asiacell Communications pp. 231-238

Mohamed Hussein Marie and Ali Abdulfattah Alshaher

Leveraging Business Analytics to Enhance Supply Chain Resilience and Reduce Disruptions in Critical U.S. Industries pp. 239-263

Mohammad Ali, Md Shahdat Hossain, Md Whahidur Rahman and Md Shahadat Hossain

Climate Risk, Financial Stability, and Global Capital Allocation: A Predictive Analytics Approach to Assessing Climate-Related Financial Risk in International Investment Markets pp. 264-276

Md Ibrahim, Md Nurul Huda Razib, Nusrat Jahan and Md Moshiour Rahman

Volume 4, issue 3, 2022

Framework of Intellectual Capital-Based View in Improving Firm Agility pp. 01-10

Ahmad Baikuni, Dafik Dafik, Djoko Poernomo and Ika Sisbintari

The Influence of Business Ethics and Accountant Ethics on Fraud: Empirical Study of Scrap Companies in Cikarang pp. 11-27

Rini Maisyarah and Adli Adli

The Impact of COVID-19 Pandemic on Consumer Usage Intention of Electronic Wallets in the Philippines pp. 28-35

Donn Enrique Moreno, Isa Maniclang, Ysabella Dominique Tongson, Karen Trinidad, Abegail Vicuña and John Kevin Belviz

Challenges facing Iraq's accession to the World Trade Organization pp. 36-47

Jalil Kamal Ghaidan and Rawahel Ali Talei Kabbashi

Implementation of Risk Management and Capital Structure on Financial Performance: A Study of Islamic Banking in Indonesia pp. 48-62

Ida Nihayah and Y. Anni Aryani

Why ESG Reporting is Particularly Important for the Airlines during the Covid-19 Pandemic pp. 63-67

Elen Paraskevi Paraschi

The Role of Free Trade Zones in Activating Sources of Income in Iraq pp. 68-79

Ziad Sabah Ali and Sabah Nima Ali

Employing Internal Audit System towards Business Sustainability: Evaluating its Impact on the Triple Bottom Line Perspective in the Manufacturing Industry pp. 80-90

Michael Steve Cruz

Improper Uses of Stock Price Variables in Empirical Research: A Review Article pp. 91-103

Yohanes Indrayono

The Relationship between Financial Inclusion and Women's Empowerment: Evidence from Iraq pp. 104-120

Firas Farhan Jedi

The Impact of Oil Price Fluctuations on the General Budget and the Iraqi Gross Domestic Product form the Period 2010 to 2020 pp. 121-140

Yahya Farooq Kareem AL Bayati and Zuhair bin Nasser bin Al-Hamid Obeida

Unexpected Heroes: How People in Addiction Recovery can Help Solve the Crisis of the Great Resignation pp. 141-145

Jason Roop

Analyzing the Relationship between Financial Depth and Economic Growth in Iraq during the Period (2004-2020) pp. 146-159

Gailan Ismael Abdullah

The Construction of Hong Kong International Technology Financial Center based on Blockchain Technology pp. 160-163

Bo Liu, Xiongmei Chen, Chen Chen and Yuzhe Chen

Disorders Faced, Strategies of Survival, and Characteristics of MSME Entrepreneurs in the Fisheries Sector in the Era of Uncertainty pp. 164-169

Syamsari, M Syamsul Maarif, Elisa Anggraeni and Siti Amanah

Employee Performance Impacted by Mental Health and Employee Wellbeing in INGOs Jordan pp. 170-178

Nasser Assaf

Analysis of the Sustainability Maturity Level of the Indonesian Banknotes Printing Company pp. 179-185

Saiful Bahri, Syamsul Maarif, Arif Imam Suroso and Nur Hasanah

Downside Risks as a Basis for Evaluating the Performance of the Investment Portfolio Compared to Traditional Performance Evaluation Measures: The Iraq Stock Exchange as a Model pp. 186-200

Rafiaa Ibrahim Al-Hamdani, Hussain Elttayef Hamad, Mutasim Abbas Turke and Sura Dhaygham Hazim

Analyzing and Measuring the Relation between the Golden Rule of Financial Discipline and the Federal Budget Deficit in Iraq for the Period (2004-2020) pp. 201-210

Khalaf Mohamed Hamad and Dhaygham Khataab Abarahim

The Impact of Diversification Policy on Revenues of Commercial Banks: A Case of Iraqi Commercial Banks pp. 211-220

Ammar Elias Ahmed and Saja Fathi Mohammed Younis

Driving Business Innovation with Artificial Intelligence, Machine Learning and Blockchain Technology pp. 221-230

Mohammad Hasan Sarwer, Tui Rani Saha and Dalower Hossain

Enhancing U.S. Financial Compliance and Risk Management through Data-Driven Automation and Anomaly Detection pp. 231-244

Kaniz Sultana Chy, Md Ashiqul Islam, Md Shoriful Islam Chowdhury, Md Nurul Islam Chowdhury and Md Asiful Islam

Volume 4, issue 2, 2022

Brand Activism: Impact of Woke Advertising on the Consumers’ Attitude and Brand Perceptions Towards Purchase Intention pp. 01-12

Carlos Cristobal, Alyssa Rhose Del Prado, Ansberto Cagampan and Ernesto Dimaculangan

Consumer’s Attitude on Online Payment Systems as Driven by Risks pp. 13-26

Mariel Katrina Reynon, Peter Carlo Bulatao, Joscelle Ann Vergel, Lauren Ashley Yabut and Jun Grimaldo

Factors Influencing Shopee Users’ Intention to Purchase Products during Shopee Philippines’ Big Online Shopping Events pp. 27-37

Isabela Bacay, Roiel Anthony Ramirez, Franceline Naomi Ramos and Jun R. Grimaldo

Invasion or Personalization: An Overview on User Attitudes towards the Privacy Issues in Targeted Advertising in NCR and Its Effect in Consumer Purchase Behavior pp. 38-47

Bea Andrea Antonio, Kyra Lyn Dela Cruz, Aaliyah Isis Jimenez and Earl Pantoja

Mismatched Endorsement: Role of Korean Endorsers on Philippines’ Telecommunication Brands pp. 48-57

Earl Pantoja, Wennie Grace Dela Torre, Amabelle Inacay and Jadyn Gail Ornopia

The Moderating Effect of the Country of Origin on Smartphones’ Brand Equity and Brand Preference on Customer Purchase Intention pp. 58-78

Angelo Clark Castillo, Aimee Margaret Flores, Lance Matthew Sanchez, Arthur Yusay and Marie Abigail Posadas

Consumer Behavior and Practices towards Green Marketing of Food Enterprises pp. 79-99

Mathew Hervey Lim, Chrissane Rey, Maria Patricia Zamuco and Mary Caroline Castaño

Consumer Trust in Mobile Phone Industry: Comparative Study on Traditional Commerce & E-commerce pp. 100-116

Kian Balgomera, Armel Emmanuel Dela Cruz, Jan Emmanuel G Santiago and Ronald R. Fernandez

An analysis of Gen Z’s Purchase intention of Video Games within Metro Manila pp. 117-122

Lian Thorjie Lim, Enrico Miguel Peralta and Martin Jego Solano

Consumers Attitude towards Skincare Products Endorsed by Filipino Macro-Influencers on Instagram pp. 123-135

Fatima Mae Libunao, Jhanniella Denise Martinez, Ma. Katlina Rodriguez and Mary Caroline Castaño

The Effect of Online Wet Markets Website Quality on the Purchase Intention of Consumers in Caloocan City pp. 136-149

Christian Brazil, Stephen Brian Neri, Allan Ysmael Soriano, Carl Fritz Victorio and Jun R. Grimaldo

The Effects of Online Reviews on Purchase Intention in the Shopee Fashion Industry pp. 150-162

Angela Dominique Andoy, Jose Antonio Beriña, Jan Erika Querubin and Jun Grimaldo

Advertising Appeals influencing the Brand Engagement of Gen Y and Z in terms of Social Media Pre-roll Advertisements pp. 163-179

Erll Angelo De Leon, Ma. Bianca Resuta and Derie Rose Virtusio

The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos pp. 180-191

Ronn Alexis Castillo, Czarina Zoy Jaramillo and Leonard Sy

Understanding the Influence of Mobile Interface of Shopee and Lazada on Customer Conversion pp. 192-202

Therhey Ann Centeno, Alliah Clarisse Pacheco, Gem Danielle Sigua, Nicole John Tan and Ronald Fernandez

Socially Oriented Behavior and Purchasing Emotions of Filipino Consumers towards Eco-Friendly Apparel Products pp. 203-212

Vinna Justin Alvaro, Mary Caroline Castano, Angela Faith Dela Cruz, Marc Andrei Sebastian and Cheska Mae Torres

Transitioning Towards a Fully Digital Banking Environment: Analyzing Financial Consumption Preferences of Metro Manila Banking Customers pp. 213-229

Nina Isabel Gigante, Patricia Anne Martin and Hiroshi Marutani

Instaworthy: A Study on the Effects of Photo Editing towards Electronic Commerce in Metro Manila pp. 230-240

Kyle Ivan Anthony Pablo, Gerald Gallaza, Bianca Elizabeth Delos Reyes and Francis Lawrence B. De Jesus

The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications pp. 241-255

Fatima Amagsila, Ella Mae Cadavis, Jhon Paul Callueng and Jc Reimark Manio

The Effect of Hospital Management Information System Performance on Hospital Financial Reports Quality Moderated by Human Resources Competence: An Empirical Study at DKI Jakarta Province’s X Hospital pp. 256-261

Pramono and Adli

The Relationship of Facebook Messenger Marketing to the Purchasing Intention of the Consumers of Philippine MSMEs pp. 262-276

Anne Valerie Casimiro, Cathleen Chua, Dominique Earl Pasquin and Jun R. Grimaldo

Pink Power: The Extent of Awareness, Driving Factors, and Overall Perception of Filipina Youth Consumers in Metro Manila, Philippines on Pink Tax Caused by Pink Marketing Strategy pp. 277-293

Allaine Bernadette Chua, Alyannah Hidalgo, Joshua James Huyo-a and Alain Jomarie G. Santos

Pre- and Post-Purchase Factors Contributing to Dissonance of Filipino Credit Cardholders Amidst Exposure to Financial Risk pp. 294-300

Andreana Gene Gomez, Kristine Falales and Tricia Mae Villaflores

The Impact of Online Advertisement on Building a Brand and on Purchase Intention pp. 301-312

Xyrille Christian Cabigting, Angela Denise Marallag, Bryan Paulo Mariano and Jun Grimaldo

Factors Influencing Customer Satisfaction towards Luxury Clothing: Quiet Luxury and Logomania among Filipino Millennials pp. 313-333

Sophia Mae Dealca, John Rafael D. Estrera, Christian Lloyd L. Tibalao and Francis Lawrence B. De Jesus

The Effect of Work Environment and Work Motivation on Employee Performance through Workload on Bpjs Health Employees Prima Branch Office pp. 334-342

Niken Udanarti and Kasmir

TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials pp. 343-361

Mary Aubrey G. Gesmundo, Melvin Dave S. Jordan, Wee Hansei D. Meridor, Dainielle Vien Muyot, Mary Caroline N. Castano and Agnes Jocelyn P. Bandojo

Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention pp. 362-382

Mark Ryan Mergillano, Bryan Gabriel Nabor, Rhixonn Rourkee Halili, Kristian George Hinanay and Jun R. Grimaldo

The Impact of Digital Marketing on Customer Buying Intention of Customers in the Philippines pp. 383-395

Lance Astoriano, Justin Albert D. Gerona and Juan Carlos R. Marzan

A Case Study on Factors Affecting the Perception of Customers in Purchasing Air Fryer Products: Basis for a Proposed Enhanced Marketing Promotion Program pp. 396-422

Terrence Arvin S. Auyong, Shawn Caesar M. De Jesus, Donnel Doglas G. Maralit, Aaron Joshua T. Obeles and Francis Lawrence B. De Jesus

Remote Working during the Covid-19 Global Pandemic and its Implications for Employee Motivation: Some Evidence from Nigeria through the Lens of Self-Determination Theory pp. 423-447

Charles Nwoko and Khashayar Yazdani

Analysis of the Dimensions of Lean Manufacturing through the Hierarchical Analysis Process in the General Company for Automobile and Equipment Manufacturing in Alexandria, Babylon of Iraq pp. 448-458

Nawfal Kadhim AbdUon

Importance of Intercultural Communication in an Organization pp. 459-463

Duaa Shahid

Sharia and Conventional Stock Investment pp. 464-476

Nurul Aisah, Muhammad Sholahuddin and Sisca Dian Rahmawati Rahmawati

Impact of COVID19 on the Education System in the United States through PESTLE Analysis: A Case Study pp. 477-482

Duaa Shahid

The Impact of Public Spending (Expenditures) on Economic Growth in Iraq for the Period 2004-2019 pp. 483-491

Khalaf Mohamed Hamad, Hassan Zaidan, Khalaf Al-Majma’i and Mohammed kamil Abdullah

The Role of Administrative Slouch in Expanding the Hidden Economy pp. 492-500

Najim Suhel Najim, Saad Salim Ghanim and Qusay Jasim Mohammd

Volume 4, issue 1, 2022

The Effectiveness of Facebook Advertisements of Subscription-based Video-On-Demand Streaming Services to Filipino Millennials pp. 01-07

Jiro Miguel Garbes, Don Carlo Harnecillo, Celine Almira Yu and Earl Pantoja

An Analysis of Gen Z's Electronic Gadgets Purchase Intention in Selected Cities in Metro Manila pp. 08-15

Napolie Joyce Buenafe, Hannah Mae Espedido, Kyle Rainier Samonte and Althea Karmen Vitto

The use ISO 31000:2018 in Indonesian Fintech Lending Companies: What Can We Learn? pp. 16-22

Franciskus Antonius Alijoyo

Evaluation of Online Markets Considering Trust and Resilience: A Framework for Predicting Customer Behavior in E-Commerce pp. 23-33

Sina E. Charandabi and Omidreza Ghanadiof

Impact of Advantageous Campaigns on Customer-Brand Relationship Building Through Social Media Marketing pp. 34-41

Sultan AL-Mashrafi and Zaheer Ahmed Khan

The Effect of Electronic Words of Mouth and the Attributes of Tourism Products on Visiting Interest and Decision pp. 42-48

Nurjamilah Jamilah, Suryanto and Arianis Chan

COVID-19 Vaccine: Enhancement of Stock Buying in Indonesia pp. 49-56

Hartono

Black Swan Event on JCI Value and Sectoral Index for February-April 2020: Effects of Covid-19 in Indonesian Stock Exchange pp. 57-63

Heni Safitri

Factors Influencing Consumers’ Preference for Purchasing of Ready to Eat Food Products: A Study in Shahr – e-Now of Kabul City pp. 64-68

Abdul Kafil Bidar and Zabihullah Farkhari

Analysis on the Finance in Sheqi County Rural Commercial Banks pp. 69-75

Yusen Yang and Guo Xiangyu

Analyzing Consumer Behavior Towards Luxury Jewelry Brands pp. 76-90

Erika Austria, Alyssa Gabrielle Peralta and Belle Chloe Dacara

The Role of Administrative Leadership in Supporting Culture of Quality and Excellence Based on Kaqa Excellence Model: An Implementation Study pp. 91-106

Mohammed Nasseef

Impact of Content Marketing on the Brand Image of Selected Unilever's Personal Care Brands through the Social Media pp. 107-114

Mariel Kathrine Mañosca, Allyssa Kyla Poyaoan and Jake Vitug

The Impact of Brand Equity of Korean Barbeque Restaurants on Purchase Decision among Generation-Z in Metro Manila pp. 115-123

Rogemar Caldito, Daniel Kyle Candano and Kim Beatrice Diaz

Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal pp. 124-130

Ohle Nychail Santos, Ma. Sophia Santos, Chelzy Divine Dragas and Marie Abigail Posadas

Perception of Filipino Skincare Product Users on the Effectiveness of Social Media Influencers vs Celebrity Endorsers as Brand Ambassadors pp. 131-139

Rayne Lianne Lim, Mar Zhayvier Rosales, Alliah Therese Salazar and Earl Pantoja

Purchase Intentions of the Working Gen Y Against Working Gen Z on Online Ads with Informal Language pp. 140-148

Marina Patricia Solidad Taniguchi, Marco Sebastianne S. Ponce, Hanley Therese R. Tan and Darwin L. Borromeo

Influencing Factors on Mobile Wallet Adoption in the Philippines: Generation X’s Behavioral Intention to Use GCash Services pp. 149-156

Alyssa Cacas, Mariel Bea Alecar Diongson and Glenda Mica Olita

Translating Hallyu Phenomenon and its Underlying Impact in the Purchasing Intentions of Filipinos pp. 157-166

John Michael Malabanan, Andrei Dela Vega, Leanne Christine Gono and Msa Earl Pantoja

A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention pp. 167-178

Angelu G. Alcaraz, Graciela Reneé C. Balmori, Jellah Daryl C. Ricalde and Earl Pantoja

Product Placement in Filipino Films: An approach to Consumer Purchasing Intention pp. 179-188

Camile Candi Ong, Chris Joselle Santiago and Coleen Kirk Verdejo

Influencer Marketing Factors Affecting Brand Awareness and Brand Image of Start-up Businesses pp. 189-202

Keith Bonus, Jasmin Raghani, John Kenneth Visitacion and Mary Caroline Castaño

The Influence of Shipping Fees in Customer Purchase Decisions for Online Retailers Residing within the Philippines pp. 203-212

Kent Manapul, Joshua Isidro, Menchie Hernandez and Ronald Fernandez

Sustainable Marketing: Studying the Effects of Environmental Consciousness and Involvement Degree on Purchasing Behavior of Consumers pp. 213-221

Tricianell Dionela, Abryl Evangelista, Coleen Marie Lansang and Ma. Veronica Urara Sato

The Impact of Purchasing Intentions on Retail Home Improvements in E-Commerce on Generation Y and Z's Brand Engagement pp. 222-232

Nicole Andrea Bañares, Jazmine Andrea Go, Marc Angelo Nuñez and Derick Paul Taporco

Investigating Human Resource Practices and its Impact on Employee Performance in Selected Banks in the Philippines pp. 233-256

Mylene M. dela Cruz and Alan Y. Cabaluna

Credible or Reliable Information: What affects Shopper’s Trust and Buying Behavior? pp. 257-263

Antonio Etrata, Jr., Bandiling Von Jarelle, Kurt Peralta and Rean Marvee Relucio

The Impact of Viral Marketing Collateral on Brand Image: “#KwentongJollibee” Advertisement pp. 264-272

Li Van Kevin, Patricia Alexandria Ongpauco and Janine Therese Rubante

Contemporary Dynamics of Angel Investment: A Comparative Analysis Between Traditional and IMC Proficient MSMEs of Metro Manila pp. 273-293

Marco Louise Babiera, Benedict Cardenas and Bj Mercado

Generation Y and Z Filipino Consumers’ Purchasing Behavior on Electronic Products in Shopee and Lazada pp. 294-305

Frinz Andrey Dulay, Rosemarie Liban, James Russell Rustia, Marjorie Mae Tayag and Mary Caroline Castaño