Business cards: ins and outs of business exchange

Tatyana Ivanovna Rubtsova and Yuri Anatolievich Savinov
Additional contact information
Tatyana Ivanovna Rubtsova: Russian Foreign Trade Academy, Moscow, Russia
Yuri Anatolievich Savinov: Russian Foreign Trade Academy, Moscow, Russia

Russian Foreign Economic Journal, 2017, issue 3, 109-125

Abstract: In the article, the authors consider the history of the emergence and development of the custom of presenting and exchanging business cards. They analyze the practice of exchanging business cards during the Middle Ages in Europe, later in America and then consider the modern customs. The common practice and business card exchange custom for business communication in Europe, Asia and Latin America is considered in detail. Besides, the process of using business cards in Russia is examined. Particular attention is paid to a variety of errors in the preparation of business cards and in their presentation with a view to exchanging them.

Keywords: Business card; an error in the preparation of business cards; European countries; America; Asia; Latin American countries; Russia. (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
http://repec.vavt.ru/RePEc/alq/rufejo/rfej_2017_03_109-125.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:alq:rufejo:rfej_2017_03_109-125

Access Statistics for this article

More articles in Russian Foreign Economic Journal from Russian Foreign Trade Academy Ministry of economic development of the Russian Federation Contact information at EDIRC.
Bibliographic data for series maintained by Irina Katolik ().