Digital marketing for exporting chocolate to China

Olga Dmitrievna Andreeva and Joseph Ruvimovich Gililov
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Olga Dmitrievna Andreeva: Russian Foreign Trade Academy, Moscow, Russia
Joseph Ruvimovich Gililov: Russian Foreign Trade Academy, Moscow, Russia

Russian Foreign Economic Journal, 2017, issue 4, 41-54

Abstract: The authors consider the development trends of China’s chocolate market and various ways of using digital marketing in selling this product. The dynamics of demand for chocolate in China has been revealed, the high attractiveness of the chocolate market for foreign suppliers has been proved, and the main firms operating on the market have been identified. The expansion of sales of many goods in China via the Internet has been revealed, the features of digital marketing in China in the sale of consumer goods, in particular chocolate, have been analyzed. Particular attention is paid to the prospects for the development of Russia’s exports of chocolate to China.

Keywords: Chocolate; China; digital marketing; suppliers; dynamics of chocolate imports; Russia’s exports of chocolate. (search for similar items in EconPapers)
Date: 2017
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