Principles of marketing in the development of Russian food products exports

Yuri Anatolievich Savinov and Nikita Jur'evich Mukhin
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Yuri Anatolievich Savinov: Russian Foreign Trade Academy, Moscow, Russia
Nikita Jur'evich Mukhin: Russian Foreign Trade Academy, Moscow, Russia

Russian Foreign Economic Journal, 2017, issue 10, 69-93

Abstract: In the article the authors consider new and traditional marketing methods for expanding Russia’s exports of food products and raw materials for their production. A methodology for assessing the potential of the Russian economy for exporting these goods has been developed. The segmentation of exports, trends in the development of Russia’s exports of food products with high added value is revealed. The high importance of certification of food products manufactured in Russia, as well as the deepening of export specialization of certain enterprises of the Russian agroindustrial complex is noted.

Keywords: Food products; raw materials; production; agro-industrial complex; export specialization; Russia; exports; import substitution; structure of goods exports; value added. (search for similar items in EconPapers)
Date: 2017
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