Standards’ globalization as a development factor of “ the markets of the future”

Elena Leonidovna Andreeva, Artem Vitalievich Ratner and Ekaterina Vladimirovna Malysheva
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Elena Leonidovna Andreeva: Institute of economics of the Ural branch of RAS, Yekaterinburg, Russia; Ural state university of economics
Artem Vitalievich Ratner: Institute of Economics, the Ural Branch of RAS, Yekaterinburg, Russia
Ekaterina Vladimirovna Malysheva: Institute of economics of the Ural branch of RAS, Yekaterinburg, Russia

Russian Foreign Economic Journal, 2019, issue 6, 7-18

Abstract: The influence of global challenges and new technological base on formation of the markets of the future is analyzed by means of “markeing mix” model and analysis of international statistics and facts. The features, including distinctive ones, of the markets of the future in the course of globalization of standards and new technologies are revealed. Thisis shown that the globalization of standardshas a stimulating effect.. The stages of technological development of production in the conditions of competition strengthening and protectionism are proved. As a reaction on technological lag as internal factor can be the strategy of localization or reshoring of foreign production.

Keywords: Markets of the future; globalization of standards; "marketing mix"; technological development of production; features of promotion; competition and protectionism; leading countries; markets' transformation; localization (search for similar items in EconPapers)
Date: 2019
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