Business presentations of international trade companies: economic effect

Svetlana Mikhailovna Balakireva
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Svetlana Mikhailovna Balakireva: Russian Foreign Trade Academy, Moscow, Russia

Russian Foreign Economic Journal, 2019, issue 12, 106-114

Abstract: Most Russian companies when entering the foreign market undergo various organizational and economic procedures. Only well-thought-out technological process of company’s market entry may facilitate expansion of its presence. It is underlined that at each stage of the technological process, a Russian international trade company must have a prepared business presentation of various formats to convince a potential foreign partner of mutually beneficial cooperation. Theauthor analyzes the possibility to assess the economic impact of participation in events with business presentations - the resulting economic effect of the event (participation in the forum, exhibition, conference, business meeting, negotiations), causing an improvement in the performance of the company to enter the foreign market. The result can be signing an export sales contract.

Keywords: Business presentation; commercial offer; sales presentation; marketing presentation; economic effect of business presentation. (search for similar items in EconPapers)
Date: 2019
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