Digital communication technologies in export promotion of NTI Sensorika projects

Valeriy Ivanov and Ekaterina Valerievna Levites
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Ekaterina Valerievna Levites: National Research University “MIET”, Moscow, Zelenograd, Russia

Russian Foreign Economic Journal, 2020, issue 3, 90-104

Abstract: Implementation of innovative technologies, including end products of the Sensorika projects, requires the use of new marketing and communication tools. Implementation and promotion of such projects on international markets is one of the most important tasks, the main purpose of which is commercialization of breakthrough developments and increasing the competitiveness of companies, as well as increasing their export potential. The article discusses the main areas of sensor technologies development, proposes an algorithm for sequential process actions using digital communication tools for guaranteed export promotion and resource flow management, presents the results of evaluations by groups of qualified device developers on the use of digital communication technologies of the “Sensory” projects, and makes a comparative description management modeling tools with its functional functionality, integration capabilities and ease of use.

Keywords: Digital communication technologies; sensor technologies; marketing tools; Internet marketing; business process management; information systems; management modeling; export promotion. (search for similar items in EconPapers)
Date: 2020
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