Strategic management model for educational services exports

Valeriy Viktorovich Ivanov and Roman Vadimovich Shlychkov
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Valeriy Viktorovich Ivanov: Russian Foreign Trade Academy; National research university “MIET”, Moscow, Russia
Roman Vadimovich Shlychkov: Russian Foreign Trade Academy, Moscow, Russia

Russian Foreign Economic Journal, 2020, issue 7, 36-46

Abstract: The article proposes an adaptive strategic management model for exports of educational services and professional competencies with digital and managerial technologies that ensure competitiveness of higher education institutions. Features of export management during implementation of national projects are considered, the guidelines to develop academic programs and involvement of students into educational projects are proposed, methods to promote educational services on foreign markets are identified, and education exports headwinds are revealed. As a result, the strategies to continuously increase managerial competencies and practices to develop educational services exports are suggested.

Keywords: Digitalization; education development strategies; exports of educational services; higher education. (search for similar items in EconPapers)
Date: 2020
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