Bakery products market: procurement management in foreign trade companies

Marina Vladimirovna Zintsova and Angelina Romanovna Chernova
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Marina Vladimirovna Zintsova: Russian Foreign Trade Academy, Moscow, Russia
Angelina Romanovna Chernova: Good Food Ltd, Moscow, Russia

Russian Foreign Economic Journal, 2020, issue 7, 67-78

Abstract: Bread and bakery products can be considered strategically important products as they are included in almost every consumer basket and therefore will always be in demand. However, the fierce competition in the modern global market and changes in the consumer taste preferences force companies promptly improve the ways of producing and delivering bakery products. To improve the effectiveness of the company’s purchasing activities companies should pay special attention to: current trends in the bakery market that influence product range changes; reliable supplying by creating a transparent system for selecting suppliers; external and internal market factors. Besides, it is necessary to have a flexible management system, including procurement activities that will allow companies to quickly adapt to external changes.

Keywords: Bakery products market; bakery market trends; customer preferences; purchasing activities; procurement management. (search for similar items in EconPapers)
Date: 2020
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