Global E-Commerce Market Overview in World Economy: Challenges and Effects of the Pandemic

Alexander Zakharov and Yulia Aleksandrovna Starovaya
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Yulia Aleksandrovna Starovaya: Moscow State Institute of International Relations MFA Russia

Russian Foreign Economic Journal, 2020, issue 12, 18-32

Abstract: The COVID-19 pandemic has significantly affected many sectors of the economy, but it is believed that certain industries have even benefited, including the e-commerce market. The inability to enjoy shopping, the temporary closure of retail shopping centers and fear for their own health have forced many consumers to resort to the services of e-commerce companies. The purpose of this study is to analyze the impact of the COVID-19 pandemic on the e-commerce market and its largest players. In this research, the following issues are examined: the impact of COVID-19 pandemic on the retail trade as one of the essential elements of a market economy; the effects of the pandemic on the e-commerce, and the changes in the performance of the leading companies; the state of the domestic e-commerce market. The study shows that the COVID-19 pandemic has had a positive impact on the major industry indicators such as the number of online buyers and sales in the e-commerce sector. Besides, the changes in the business revenues and earnings per share (EPS) also suggest a positive trend. The results of the study allow us to get a broader perspective of the COVID-19 influence on the e-commerce sector. In conclusion, prospects for the industry are estimated.

Keywords: pandemic; e-Commerce; market dynamics; Amazon; Walmart; Alibaba Target; JD.com; earnings per share; ESP; Russian e-Commerce market; Ozon; Wildberries. (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:alq:rufejo:rfej_2020_12_18-32

DOI: 10.24411/2072-8042-2020-10119

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