Growth of B2B E-Commerce

Galina Aleksandrovna Orlova, Yuri Anatolievich Savinov and Evgenija Vadimovna Taranovskaja
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Galina Aleksandrovna Orlova: Russian Foreign Trade Academy, Moscow, Russia
Yuri Anatolievich Savinov: Russian Foreign Trade Academy, Moscow, Russia
Evgenija Vadimovna Taranovskaja: Russian Foreign Trade Academy, Moscow, Russia

Russian Foreign Economic Journal, 2021, issue 2, 76-85

Abstract: The paper analyzes the development of the largest segment of modern international e-commerce, namely B2B (business-to-business) e-commerce. The authors underline the rapid growth of this e-commerce area both in domestic markets and in international trade and point to the involvement of leading exporting countries in it. Besides, the roles of B2B and B2C in e-commerce are compared. Methods that companies use to improve customer service, in particular measures to increase customer loyalty, develop a multi-channel sales system, and the updating of websites are examined.

Keywords: E-commerce; international trade; digital marketing; corporate measures; improve the work with customers; strive to retain a business partner; trade relations; improving websites. (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:alq:rufejo:rfej_2021_02_76-85

DOI: 10.24411/2072-8042-2021-2-76-85

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