Ecological Marketing as a Competitive Edge of a Foreign Trade Company

Marina Vladimirovna Zintsova and Polina Vyacheslavovna Zyulina
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Marina Vladimirovna Zintsova: Russian Foreign Trade Academy, Moscow, Russia
Polina Vyacheslavovna Zyulina: Russian Foreign Trade Academy, Moscow, Russia

Russian Foreign Economic Journal, 2021, issue 8, 47-61

Abstract: Eco-marketing includes both “greening” products and firms. Companies striving to become truly green should rethink their approach to 4Ps (product, price, location and promotion). Before entering foreign markets a company should consider greening as a competitive advantage. The article examines to what extent companies are ready to actively participate in this process. For this, the authors conducted a survey among foreign trade organizations.

Keywords: Ecology; ecologization; green economy; green marketing; environmental marketing; the concept of sustainable development; modern marketing trends. (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:alq:rufejo:rfej_2021_08_47-61

DOI: 10.24411/2072-8042-2021-8-47-61

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