Expanding the Use of A New E-Commerce Business Model in China

Stanislav Olegovich Naumov, Yuri Anatolievich Savinov, Skurova Anna Vasilyevna and Evgenija Vadimovna Taranovskaja
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Stanislav Olegovich Naumov: Russian Foreign Trade Academy, Moscow, Russia
Yuri Anatolievich Savinov: Russian Foreign Trade Academy, Moscow, Russia
Skurova Anna Vasilyevna: MGIMO University, Moscow, Russia
Evgenija Vadimovna Taranovskaja: Russian Foreign Trade Academy, Moscow, Russia

Russian Foreign Economic Journal, 2022, issue 2, 36-41

Abstract: The growing demand for goods offered online in China has led to the development and implementation of new e-commerce sales models. One of them is the establishment of close ties between the buyer and the manufacturer of goods for product customization. Such transactions were previously typical for the trade in machinery and equipment made to individual order. But now this practice is increasingly being applied to the trade in consumer durables as well as men’s and women’s clothing, shoes, top hats, etc. Chinese exporters extensively use this business model for selling goods on foreign markets.

Keywords: E-commerce; new types of trade; China; export; clothing; men’s and women’s clothing and accessories. (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:alq:rufejo:rfej_2022_02_36-41

DOI: 10.24412/2072-8042-2022-2-36-41

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