Digital Technologies in Streamlining Global Trade of International Consumer Goods Companies

Anna Aleksandrovna Andreeva
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Anna Aleksandrovna Andreeva: Procter & Gamble LLC, Moscow, Russia

Russian Foreign Economic Journal, 2025, issue 3, 95-102

Abstract: The article considers the relevance of digital technologies in furnishing international consumer goods companies with particular features to conduct international trade operations. Attention is paid to the current trends in logistics with big data, the Internet of Things, and artificial intelligence in relation to streamlining deliveries and the supply chain as a whole. The digitalization tools that facilitate international trade - blockchain and e-platform - are analyzed. Various international companies provide examples of successful technologies that have been implemented to facilitate international trade, and identify the problems in their use as well as possible challenges. Comprehensive recommendations will be given for Russian and international companies on effective approaches to implementing digital technologies in international trade.

Keywords: digitalization; foreign trade; logistics; artificial intelligence; blockchain; big data; Internet of Things; international companies; supply chain; digital technologies (search for similar items in EconPapers)
JEL-codes: Q27 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:alq:rufejo:rfej_2025_03_95-102

DOI: 10.24412/2072-8042-2025-3-95-102

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