Export and Promotion of Russian Educational Services on Foreign Markets

Tatiana Vladimirovna Anisimova and Elena Aleksandrovna Sinelnikova
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Tatiana Vladimirovna Anisimova: Russian Foreign Trade Academy, Moscow, Russia
Elena Aleksandrovna Sinelnikova: Russian Foreign Trade Academy, Moscow, Russia

Russian Foreign Economic Journal, 2025, issue 4, 33-42

Abstract: With strong competition in the education market, export of educational services of Russian universities is a pressing task. The article examines the current trends in the educational services market, identifies the competitive advantages and features that a modern educational service as a product should have, and factors influencing its globalization and digitalization. The article substantiates the need to develop an effective strategy for promoting an educational service as a product on foreign markets.

Keywords: export; educational product; education market; promotion; competitiveness; digital technologies (search for similar items in EconPapers)
JEL-codes: Q27 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:alq:rufejo:rfej_2025_04_33-42

DOI: 10.24412/2072-8042-2025-4-33-42

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