ORGANIZATION RESPONSABILITY TO CONSUMERS' SATISFACTION RELATED TO THE SUPPLIED SERVICES

Nicoleta Isac and Magdalena Rădulescu

Annales Universitatis Apulensis Series Oeconomica, 2014, vol. 1, issue 16, 11

Abstract: Customer satisfaction represents a modern approach for quality in enterprises and organizations and serves the development of a truly customer-focused management and culture. The purpose of this research is in finding out consumers opinions about changes within organization and how can help to adapt to changes in the economic environment in Romania. Research results follow: determining feedbak consumer regarding the services provided by organization; configuration of the managerial strategy; collecting the views of consumers on quality. Customer satisfaction measures offer a meaningful and objective feedback about client's preferences and expectations. The research method used in this case will be an original methodological approach of customer satisfaction evaluation, using multi criteria satisfaction analysis.

Keywords: Customer Satisfaction Measurement; Multi criteria Analysis; organization; implementation; of a marketing research (search for similar items in EconPapers)
JEL-codes: L15 L92 (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://oeconomica.uab.ro/upload/lucrari/1620141/11.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:alu:journl:v:1:y:2014:i:16:p:11

Access Statistics for this article

More articles in Annales Universitatis Apulensis Series Oeconomica from Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia
Bibliographic data for series maintained by Dan-Constantin Danuletiu ().