PERCEPTIONS OF MARITAL ROLES IN BASIC COMMODITY GROUPS PURCHASE DECISION-MAKING

Irina Kancheva and Georgi Marinov ()

Annales Universitatis Apulensis Series Oeconomica, 2014, vol. 1, issue 16, 13

Abstract: Family plays a primary role in the demand formation in consumer markets worldwide. It is the field where a wide variety of consumer decisions are made every day. Family decision- making is a complex process in which multiple individuals combine their personal needs, wants and resources in order to reach a satisfactory outcome. The development of the social system leads to modifications of the known behavioral patterns of the family as a consumption unit. This paper is aimed at present-day Bulgarian family marital role structure. The distribution of roles between spouses was examined across 22 commodity groups using a convenience sample of 215 respondents.

Keywords: Marital Roles; Relative Influence; Family Purchase Decision; Family Decision-Making (search for similar items in EconPapers)
JEL-codes: D03 D12 J12 R22 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:alu:journl:v:1:y:2014:i:16:p:13

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