SOME INTERNET MARKETING APPROACHES

Marius Adrian Rä‚ducea

Annales Universitatis Apulensis Series Oeconomica, 2007, vol. 2, issue 9, 15

Abstract: €œ'Developing fast, the Romanian consumer is getting used to select his media†according to Cristian Parvan, Online Media manager for Zenith Media. Due to this fact, about one million users have changed their passive watching into exclusive searching the Internet in the past year. This comes as a reflective task both for advertising companies and for their customers.

Keywords: on - line marketing; advertising; newsletter (search for similar items in EconPapers)
JEL-codes: M37 (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:alu:journl:v:2:y:2007:i:9:p:15

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