SIBIU 2007 EUROPEAN CULTURAL CAPITAL PROGRAM: THE COMMUNICATION MANAGEMENT

Ilie Rotariu

Annales Universitatis Apulensis Series Oeconomica, 2007, vol. 2, issue 9, 18

Abstract: This paper is a case study: the town of Sibiu - Transylvania - Romania. A good communication is compulsory to boost a tourist destination for the both major actors: the organizers and the population - the potential tourists. We argue that the communication is the key tool to have good results in organizing an event as The European Cultural Capital.

Keywords: communication; tourist destination; communication management (search for similar items in EconPapers)
JEL-codes: M37 (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:alu:journl:v:2:y:2007:i:9:p:18

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