ALLIANCE MANAGEMENT

Diana Elena Ranf and Elida Todăriţa

Annales Universitatis Apulensis Series Oeconomica, 2009, vol. 2, issue 11, 20

Abstract: This article wants to respond to a number of critical questions about alliances. First of all ‘Why alliances', than ‘What is alliance management and how should it operate'; ‘which is the role played by an alliance manager', “How should top performing managers act†and finally ‘How to manage an alliance†. Alliance success hinges on people issue - in particular, defining roles and responsibilities and creating the incentives to drive individual performance.

Keywords: globalization; alliance managers; alliance management; strategic alliance. (search for similar items in EconPapers)
JEL-codes: M16 (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:alu:journl:v:2:y:2009:i:11:p:20

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