TYPES OF STRATEGIES FOR THE TOURISTIC FIRMS
Malina Cordos and
Tourism is a phenomenon that is constantly Evolving
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Malina Cordos: 1 Decembrie 1918 University of Alba Iulia
Annales Universitatis Apulensis Series Oeconomica, 2009, vol. 2, issue 11, 25
to develop new ideas, products, services and destinations. For example, there is aninternational interest in developing niches, which are specific interests and activities thatpeople might find interesting as an activity for their holiday. Recent developments thatcharacterize this include the rise of natural-based ecotourism products, of wine and food-based tourism, following on people’s interests, provides an example of a successfuldevelopment of niche products. With all these roles, researchers as well as governmentshave agreed on the need of development strategies, as a successful and beneficial waytowards the future.
Keywords: strategy; corporate strategy; business strategy; developing strategies; tourismoperators (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
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