COMPANIES WITH MARKET POSITIONING BRANDS

Ruxandra Radoviciu and Filimon Stremtan

Annales Universitatis Apulensis Series Oeconomica, 2009, vol. 2, issue 11, 55

Abstract: Positioning a company on the market by the usage of brands is defined as the act of designing the supply and its image on the market, so as to occupy a distinct place in the minds of their target audience. The role of positioning in developing marketing strategy to differentiate products and services involves the selection of attributes that are considered important for consumers. In order to gain a strong position on the market the companies must perform a market analysis, an internal analysis and a competition analysis.

Keywords: positioning; market; company (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:alu:journl:v:2:y:2009:i:11:p:55

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