CULTURAL MARKETING IMPLICATIONS ON ALBA COUNTY DEVELOPMENT

Andreea Muntean, Carmen Pastiu and Silvia Mihalache (Maican)

Annales Universitatis Apulensis Series Oeconomica, 2013, vol. 2, issue 15, 38

Abstract: In nowdays, cultural productions are more and more important for a local community development. On one hand, cultural events could have a direct effect on tourism by attracting tourists to a particular destination and, on the ohter hand, these events are projecting a positive image to the destination. Local authorities includes such products in their regional development policies. The purpose of this paper is to analyze how cultural marketing activites could influence tourism development in Alba County.

Keywords: cultural marketing; tourism development; tourist motivation (search for similar items in EconPapers)
JEL-codes: L M31 (search for similar items in EconPapers)
Date: 2013
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://oeconomica.uab.ro/upload/lucrari/1520132/38.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:alu:journl:v:2:y:2013:i:15:p:38

Access Statistics for this article

More articles in Annales Universitatis Apulensis Series Oeconomica from Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia
Bibliographic data for series maintained by Dan-Constantin Danuletiu ().