PUBLIC PERCEPTION OF INSURANCE IN ROMANIA: A SURVEY OF INSURANCE CONSUMERS AND NON-CONSUMERS

Gabriela-Mihaela Muresan ()
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Gabriela-Mihaela Muresan: Babe-Bolyai Univerity Cluj-Napoca

Annales Universitatis Apulensis Series Oeconomica, 2019, vol. 2, issue 21, 5

Abstract: The current paper aims to emphasize the Romanian public perceives insurance companies and their products. To capture a real picture, we used an online questionnaire. We are focused mostly on the different impact of some relevant factors: knowledge, trust, income. Of the 150 respondents, 74% consider that the activity of insurance companies is essential. Moreover, 62% of individuals claimed to have a high trust level.In summary, we consider that insurers need to take some initiatives to boost the insured trust.

Keywords: insurance; perception; trust. (search for similar items in EconPapers)
JEL-codes: G22 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:alu:journl:v:2:y:2019:i:21:p:5

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