Conceptual aspects of construction marketing

Iulian Patriche

Annales Universitatis Apulensis Series Oeconomica, 2006, vol. 3, issue 8, 47

Abstract: The efficiency of marketing activities which can be applied as part of the construction firmes dependees of its skill, technique competence, the vision of planning team or making the respective activities, as well as of the managerial efficiency concerning to the touch of the definite objective. Strong enterprised failed because of a wrong marketing organization and because of the specific control used for reaching at the objective.

Keywords: construction marketing; managerial efficiency; marketing organization (search for similar items in EconPapers)
JEL-codes: L74 (search for similar items in EconPapers)
Date: 2006
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